RESEARCH & DATA
Our revenue projections are anchored in extensive industry data. While general e-commerce averages 2-4%, the high-intent nature of travel connectivity drives significantly better performance across specific channels.
We have aggregated data from multiple industry sources to provide conservative and optimistic ranges for each partner type.
Trust Factor: Audiences act on personal recommendations. Top performers with high trust can see conversion rates exceeding 5-10%.
Bundled Utility: Booking confirmation upsells leverage "travel mode" efficiency. Top 10% of travel sites achieve ~3.4%.
Mandatory Use: B2B metrics track "Visitor to Lead". However, internal corporate mandates can drive adoption near 100% (compliance).
Critical Access: Events/Entertainment landing pages see high conversion due to immediate necessity (app download, networking).
Despite data supporting 4% - 14% across various optimized channels, the Zappter calculator defaults to a safe floor of 2.0%. This ensures your projections remain realistic even before optimization.